REBORN ATHLETIC

We had the opportunity to partner with Reborn on the launch of their second gym location in Shellharbour.

From conception through to execution, we delivered a full-funnel, end-to-end launch strategy, looking after every aspect of their digital presence to ensure the community was not just aware, but dying for doors to open.

The goal was clear: build anticipation, drive awareness, and sell 300 memberships before doors even opened. And that’s exactly what we did.

WHAT WE DID

Over a 12-week period leading up to launch, we rolled out a comprehensive campaign tailored to every stage of the customer journey.

  • We defined Reborn’s tone of voice, brand values, and mission for the Shellharbour location, translating these into messaging pillars that spoke directly to the local audience.

  • From curiosity to membership sign-up, we mapped out content and messaging for each stage of the funnel.

    This included developing tailored content for awareness, consideration, decision, and action phases, ensuring that every post served a clear purpose in guiding potential members closer to joining.

  • We handled all content development including ideation, campaign themes, content calendars, and a posting schedule designed for maximum visibility.

  • Our work didn’t stop after launch.

    We continue to support Reborn with their monthly content strategy, ensuring everything remains consistent, cohesive, and aligned with their goals. From content planning to advising on what to post (and when), we help the in-house team stay on track and in tune with their community.

    • 100 Foundation memberships sold out one full week before the official offer went live

    • 120k+ views and over 1k followers gained in the first 14 days of posting

    • Reborn opened their doors with 300+ members from day one

    • 1M+ organic reach in 30 days

    • Built a long-term, consistent content presence that continues to engage and grow their audience